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Thursday, 30 June 2016

Music Video Research

     For our music video, we have decided to use the song Empty Threat by CHVRCHES. The official music video for it can be seen below, along with two other examples of their music videos which we studied.

Analysing the Track

Meaning
We believe this song is talking about a break up between two people - a break up they regret because they still love each other and want to be back together. Because it’s a girl singing in this song, it’s seems clearer that she’s the one who broke up this relationship and she wants to fix it. The meaning behind this comes from the lyrics: during the chorus, the song talks about “Taking back an empty threat”. An empty threat could mean that she didn’t want to break up but they did anyway. “More than you could ever know” sounds like she’s talking to someone, expressing her love for him which is greater than he could know. “Take it back with no regrets” talks about how she wants to take back what she said or did.
Imagery
This track is full of metaphors, a lot of them referencing the ocean. This is clear especially during the bridge of the song: “If we wanna stay here, can we see the waves”, “They’re spilling over us, filling our insides”, and “In the rising water, in the rising tide”. Particularly describing the tide and the waves as their “spilling over us”; a reference which gives evidence that she’s drowning or being pushed back because she can’t undo their split because of her mistake. This imagery gave us the initial idea to set our music video on a beach.
The first line in the song starts as “Tore a line in the sun” this can be a reference to separation that was perhaps the result of an argument that a couple had. Further evidence is given with another line; “I see the turning tides are parting for you”.
Narrative
The song itself doesn’t have any progressive narrative. The lyrics express the various emotions felt by the singer as a consequence of the assumed break up.
Genre & Style
Electronic / Synth-pop
Duration
Full Song: 4.04
Radio edit (which we used): 3.46


Researching the artist- image and representation

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