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Thursday 30 June 2016

Research Portfolio - Secondary Research

Before continuing, this is a continuing from another post. See link here: http://robertlancastercert.blogspot.co.uk/2016/06/research-portfolio-primary-research-2.html 

(This post has been split up into three separate posts because some links won't embed because there are too many on one single post.)

Unilever Pitch Prezi
This is a good example of secondary research because I have used secondary research sources to collect information about Unilever including facts and statistics I sourced online such as viewing statistics from BARB and information about existing campaigns with one of their products called Ben & Jerry's.

TV Advert Analysis Prezi
This is a good example of secondary research because I have used secondary research sources to collect information about Ben & Jerry's which is the product I analysed in this Prezi. I also collected information from ASA, Ofcom and BCAP to understand what they are and what they do.

Documentary Pre-Production Paperwork

http://robertlancastercert.blogspot.co.uk/2015/07/regenerating-lowestoft-pre-production.html 

This is a good example of secondary research because recces and talent releases involve sourcing information like addresses and phone numbers which you can't collect unless you ask someone else. Asking someone else apart from yourself yourself is considered secondary research. 

E Stings & The Brief Post

http://robertlancastercert.blogspot.co.uk/2015/10/research-and-planning-e4-and-brief.html

This is a good example of secondary research because I have sourced information from the internet such as E4 along with research about the E Stings competition. I have lastly used YouTube to source 3 examples of E Stings and have used them to analyse their content.

Research for documentary

http://robertlancastercert.blogspot.co.uk/2015/06/3-minute-wonder-research.html

This is a good example of secondary research because I have used the internet to source 3 examples of 3 Minute Wonder documentaries from YouTube which I used in order to analyse them.

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